Intro: Welcome to another Berger Bite!
Jordan Beck: Hello! Jordan Beck, here from Berger Commercial Realty, here to talk about “the importance of cold calling in our business”. So, when you get a listing, you do not want to be the broker that puts it online and waits for your phone to ring; we need to go the extra mile to find the ideal prospects, and usually, that can be done with direct phone contact or canvassing in person. First thing is we need to identify the type of user from a square footage and a business use standpoint. Once we do, we reach out to them via phone or by canvassing and we need to know that we are not bothering them when we reach out to them. There needs to be a certain level of enthusiasm when we approach these prospects, and just bear in mind that the space we're speaking to them about usually offers something that their current space doesn't. Whether it's more square footage, better price, better configuration of the space, we are adding value in some way shape of form, so go the extra mile on your listings. Do not be afraid to cold call and you will lease or sell your space that much more quickly. Thank you.
Outro: Founded in 1998, Berger Commercial provides client-centric third party brokerage, property management, and receivership services throughout the Dade, Broward, and Palm Beach counties. Contact us to experience the power of market knowledge. For more Berger Bites, please subscribe to our YouTube channel!