I would say the first thing to look for is to have an open and honest assessment of the owner’s property. You go in, you tell them what you think it’s worth, what you think are the positives and negatives, and how best to position the property in the marketplace. After that, then you would go through a creative marketing plan. It can’t just be cookie cutter. It has to be specific to that property. I would go in what makes it unique. What’s that pool of buyers? Who’s going to be the most logical client for that property? After that, you come up with a dedicated marketing plan, you follow up on that marketing plan, and you have open and honest communication with that owner on all tours, inquiries, results, either monthly or in the interim, depending on the property and depending on what the owner’s wishes are. At the end of the day, you also have to have flexibility. If the property, if it’s not working, your marketing plan needs to change, you need to have that conversation with your owner.
